About Us
LA MODA is a solid and powerful group with more than 2,500 multi-brand customers and 22 own stores in Brazil. Our purpose is to create innovative solutions to connect the desire of what people want with trends in fashion and behavior.
A Brazilian group with unique looks and attitudes that transform our brands into sucessful cases. Over 35 years in the market creating and making history and with an international presence in more than 18 countries around the world.
Purpose
To bring emotion to people’s lives.
Mission
Awaken the best version of people through the purpose of our brands. All of this with differentiation in retail and with people in love with our culture
Vision
To be a leader in own brands that make a difference in people’s lives.
Difference that comes from care, responsability and attitude.
Our way of being
Our values are our non-negotiable
principles. A genuine choice.
We believe that we can do the trivial
in a totally different and
extraordinary way. They are the one
who guide our actions and, based
on them, we make our decisions.
WE LEARN WITH
PRESERVING OUR MEMORIES, WE STRENGTHEN OUR FOUNDATIONS, BY LOOKING AT THE PAST, WE BUILD THE PRESENT AND PLAN FOR THE FUTURE. MOTIVATED BY THE IDEAL OF OUR FOUNDERS, WE BUILD A NEW PAGE OF THIS SUCCESS STORY. CHECK OUT THE MAIN FACTS THAT MARKED LA MODA TRAJECTORY:
1986
In Nova Veneza/SC, the company's first brand was born: La Moda Bambini, focusing on children's segment.
The 90’s
In search of expansion, beyond the borders of South Region, La Moda Bambini exhibits its products in São Paulo.
1999
To support the brand's production, the company acquires new facilities in Nova Veneza/SC.
2006
Facing an unfavourable economic scenario and seeing new opportunities, La Moda reinvents itself. This way, Lança Perfume brand was born.
2009
Opening the first Lança Perfume store, in Balneário Camboriú/SC.
2010
International top models begin to take part of Lança Perfume campaigns.
2012
Achievement the goal of selling 1 million pieces.
2012
Inauguration of the new Manufacturing Complex, in Criciúma/SC. Modern with architectural references to the "management without doors" concept, the structure has a Lança Perfume store exclusive for employees, restaurant, cafeteria, outpatient clinic, changing rooms and common area.
2013
Strengthening the presence of Lança Perfume in the market, with the expansion of its own stores.
2015
Expansion of the Manufacturing Complex to 15,000m² of built area.
2016
Launch of the group's new brand, My Favorite Things.
2019
Opening of La Moda & Co, at IFashion Outlet, in Tijucas/SC.
2020
Start of Direct Sales operations in Goiânia/GO.
2021
Launch of the new brand, Amarante do Brasil.
